President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
LET'S DO THIS
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Better Communication Skills

Benefits to Better Communication Skills include: more efficiency at accomplishing interpersonal goals. Turn possible conflicts into chances for deeper communication. resolve problems before they start, heal, and/or festers. Deep, richer, and more meaningful relationships with loved ones.

Effective Communication Skills require that you pay attention to the way you speak, both to other people and to yourself. You have to be aware of your body language, both facial and non-face. Learn to stay focused on what's important to you and what isn't. When you hold eye contact, your eyes communicate a lot about who you are and what you're thinking. When you look away, you lose concentration.

Communication is a two-way process. Listen carefully to what someone is saying, and then respond in kind. By using your words to respond, you are less likely to say something that will offend or upset someone else. Effective Communication Skills also include being aware of your own behavior. If you are constantly interrupting others while they are speaking, you are demonstrating a lack of consideration for them. Interruptions disrupt the flow of conversation, making it clear to the person being interrupted that their thoughts are not important.

The most important part of communication is listening. It is widely thought that successful communication is actually sharing information, but in fact, good communication is sharing to whom you want to convey your message and not just information. It requires you to put yourself in the recipient's shoes, in other words, to understand how they might be thinking or feeling at the moment. By empathizing, you'll learn better communication skills.

In an effort to improve better communication skills, people often try to do it all by themselves. However, this can be quite counter-productive, as trying to learn by yourself takes time and effort that you may not have. In addition, there are many other resources out there, including books, videos, classes, and more that can help improve your skills. It may be worth your time to look into some of these options.

One thing that a business owner can do to improve their company's overall communication strategy is to provide employees with formal training. In particular, it would be beneficial for employees who are prone to poor communication - whether it's through verbally typing out orders or through poor body language or tone. It is especially important for this training to take place before employees begin working with customers directly. Training in effective communication can also make employees more receptive to suggestions. Remember, just because you have a top of the line employee, doesn't mean that they are always willing to listen to suggestions.

Perhaps the most important aspect of improving your company's effective communication skills is recognizing where exactly you're going wrong. If you're a great speaker, you might notice that people are more likely to listen to you. On the other hand, if you're a poor speaker, you may notice that people are less likely to pay attention to what you're saying. For this reason, it's important to get formal training on effective communication skills, as well as understanding body language and other non-verbal cues. Having a good understanding of the importance of non-verbal communication can give you a huge edge over other companies when it comes to marketing roi.

Effective communication skills are absolutely essential to every aspect of a business. However, just having a good understanding of communication skills isn't enough. Effective communication skills are worthless unless employees are willing to use them. There are many resources out there that can help you improve your employees' communication skills.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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